Product Marketing  ·  B2B SaaS

Technical products, translated into revenue.

Most products do not lose deals because they are worse. They lose because the value never survives the trip from engineering to the buyer. That trip is my work.

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April Ewing

Results, not activity.

Seven plus years of product marketing across B2B SaaS, measured the way sales leadership measures it.

67%

of a $300K revenue gap recovered in one quarter

+15%

win rate lift in competitive deals

6→3

weeks of seller ramp, cut in half

+30

NPS points from a Voice of Customer program

2×

retention through a five brand platform migration

About me

I am a product marketing manager in Los Angeles with a U.S. patent in location based safety technology. I build positioning, competitive intelligence, and enablement for products whose value is easy to lose in translation.

I am currently open to product marketing roles, and I take on fractional consulting engagements.

in @
Passion project

SheHerd

A community led safety platform for women. I lead product strategy, positioning, and GTM, including a partner network model for universities and healthcare organizations.

Venture

ModalPath

A career transition platform for mid career talent. I built the GTM strategy, competitive analysis, and seed pitch. Placed 3rd at Techstars Startup Weekend Women San Diego.

What I do

Positioning and messaging

Tiered narratives that hold up in front of both technical and business buyers.

Competitive intelligence

Battlecards, win loss analysis, and programs sellers actually open mid deal.

Launch activation

Internal readiness and seller adoption, not just an announcement date.

Voice of customer

Structured listening that changes the roadmap instead of filling a slide.

Talk to my AI

Rather than read a resume, ask it something.

It knows my work, can share samples, and will pass your details to me if it makes sense.

Is she open to roles? What has she actually shipped? Can she help my team? Tell me about the patent
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