SheHerd
A community led safety platform for women. I lead product strategy, positioning, and GTM, including a partner network model for universities and healthcare organizations.
Product Marketing · B2B SaaS
Most products do not lose deals because they are worse. They lose because the value never survives the trip from engineering to the buyer. That trip is my work.
Seven plus years of product marketing across B2B SaaS, measured the way sales leadership measures it.
of a $300K revenue gap recovered in one quarter
win rate lift in competitive deals
weeks of seller ramp, cut in half
NPS points from a Voice of Customer program
retention through a five brand platform migration
I am a product marketing manager in Los Angeles with a U.S. patent in location based safety technology. I build positioning, competitive intelligence, and enablement for products whose value is easy to lose in translation.
I am currently open to product marketing roles, and I take on fractional consulting engagements.
A community led safety platform for women. I lead product strategy, positioning, and GTM, including a partner network model for universities and healthcare organizations.
A career transition platform for mid career talent. I built the GTM strategy, competitive analysis, and seed pitch. Placed 3rd at Techstars Startup Weekend Women San Diego.
Tiered narratives that hold up in front of both technical and business buyers.
Battlecards, win loss analysis, and programs sellers actually open mid deal.
Internal readiness and seller adoption, not just an announcement date.
Structured listening that changes the roadmap instead of filling a slide.
Talk to my AI
It knows my work, can share samples, and will pass your details to me if it makes sense.